1. INTRODUCTION

Magic A/C & Heating (referred to as "we," "us," "our," or "Company") is committed to protecting your privacy and ensuring you have a positive experience on our website https://magicacandheating.com (the "Website"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including any other media form, media channel, mobile website, or mobile application related or connected thereto.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Website. By accessing and using this Website, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.

2. INFORMATION WE COLLECT

2.1 Information You Provide Directly

We collect information that you voluntarily provide to us through:

• Contact Forms: When you fill out our contact form or request a service quote, we collect your name, email address, phone number, service type, and message content.
• Booking Requests: When you schedule an appointment through our "Book Now" feature, we collect your name, phone number, email, preferred service, and any additional information about your HVAC needs.
• Financing Applications: When you apply for financing through Wisetack, we collect your name, email, and financial information necessary to process your application.
• Email Communications: When you email us directly at magic.ac.heating@gmail.com, we collect your email address and message content.
• Phone Inquiries: When you call us at 409-988-8463 or 210-381-3670, we may record your phone number and details of your inquiry.

2.2 Automatically Collected Information

When you visit our Website, we automatically collect certain information, including:

• Browser and Device Information: Browser type, version, operating system, device type, and device identifiers.
• Log Data: IP address, access times, pages visited, referring/exit pages, and the actions you take on the Website.
• Cookies and Tracking Technologies: Information collected through cookies, web beacons, pixels, and similar technologies (see Section 6 for more details).
• Location Information: General location data based on IP address (city, state, country level).

2.3 Information from Third Parties

We may collect information about you from:

• Financing Partner (Wisetack): When you apply for financing, Wisetack may share information necessary to process your application.
• Social Media Platforms: If you interact with our Facebook page, we may collect publicly available information.
• Service Reviews: Information you provide in online reviews or testimonials.

3. HOW WE USE YOUR INFORMATION

We use the information we collect for various purposes:

• Service Delivery: To schedule appointments, provide HVAC services, and communicate about your service requests.
• Customer Service: To respond to your inquiries, address concerns, and follow up on completed services.
• Scheduling and Reminders: To send appointment confirmations, reminders, and service updates.
• Financing Processing: To process financing applications and manage payment arrangements through Wisetack.
• Marketing Communications: To send promotional offers, special deals, and company updates (only if you opt-in).
• Website Improvement: To analyze Website usage, improve functionality, and enhance user experience.
• Business Operations: To maintain records, comply with legal obligations, and manage our business.
• Service Area Communications: To inform you about services available in your area and service expansions.
• Customer Reviews: To request feedback and testimonials with your permission.
• Legal Compliance: To comply with applicable laws, regulations, and lawful requests from government authorities.

4. HOW WE SHARE YOUR INFORMATION

4.1 We Share Information With

• Service Technicians: Your contact and service information is shared with our HVAC technicians to complete your service request.
• Financing Partner: Your information is shared with Wisetack to process financing applications.
• Service Providers: We may share information with third-party vendors who assist with scheduling software, email services, and Website hosting.
• Legal Requirements: We may disclose information when required by law, court order, or government request, or to protect our rights and safety.

4.2 We Do NOT Sell Your Information

Magic A/C & Heating does not sell, trade, or rent your personal information to third parties for their marketing purposes. We use your information exclusively for the purposes stated in this Privacy Policy.

4.3 Business Transfers

If our business is sold, merged, or transferred, your information may be transferred as part of that transaction. We will provide notice before your information becomes subject to a different privacy policy.

5. DATA SECURITY

We implement comprehensive security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. Our security practices include:

• Encryption: Sensitive information is encrypted in transit using SSL/TLS technology (indicated by "https://" in the URL).
• Access Controls: Only authorized personnel have access to your personal information.
• Secure Storage: Your information is stored on secure servers with appropriate safeguards.
• Regular Monitoring: We regularly review our security practices and update them as needed.

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. You acknowledge that you provide information at your own risk.

6. COOKIES AND TRACKING TECHNOLOGIES

6.1 What Are Cookies?

Cookies are small data files stored on your device that help us recognize you when you return to our Website. We use cookies to:

• Remember your preferences
• Track Website usage and analytics
• Improve Website functionality
• Personalize your experience
• Manage shopping cart and account features

6.2 Types of Cookies We Use

• Essential Cookies: Required for Website functionality (required to operate login, shopping cart, and form features).
• Analytics Cookies: Help us understand how visitors use our Website (Google Analytics).
• Preference Cookies: Remember your settings and preferences.
• Marketing Cookies: Used to track advertising performance and display relevant offers.

6.3 Cookie Management

Most browsers allow you to refuse cookies or alert you when cookies are being sent. You can typically manage cookie settings through your browser preferences. However, disabling cookies may affect Website functionality and your ability to access certain features.

6.4 Third-Party Tracking

Our Website may include tracking pixels and scripts from:

• Google Analytics: Analyzes Website traffic and user behavior
• Facebook Pixel: Tracks interactions for advertising purposes
• Other Marketing Partners: Help us understand user engagement and conversion metrics

7. YOUR PRIVACY RIGHTS AND CHOICES

7.1 Marketing Communications

You have the right to control marketing communications:

• Email Marketing: Click the "unsubscribe" link at the bottom of any promotional email.
• SMS Marketing: Text "STOP" to any SMS we send.
• Telemarketing: Request to be added to our do-not-call list by emailing magic.ac.heating@gmail.com.

Opting out of marketing communications will not affect transactional messages about your service requests or account.

7.2 Access, Correction, and Deletion

You have the right to:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request correction of inaccurate or incomplete information.
• Deletion: Request deletion of your information (subject to legal retention requirements).
• Portability: Request your information in a portable format.

To exercise these rights, please email us at magic.ac.heating@gmail.com with your request.

7.3 California Consumer Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to:

• Know what personal information is collected
• Know whether it is sold or disclosed
• Delete personal information
• Opt-out of the sale of your personal information
• Non-discrimination for exercising your rights

To submit a CCPA request, email magic.ac.heating@gmail.com.

7.4 Virginia and Other State Laws

Residents of Virginia, Colorado, Connecticut, Utah, and other states with similar privacy laws have comparable rights. We honor requests under these state laws. To submit a request, email magic.ac.heating@gmail.com.

8. CHILDREN'S PRIVACY

Our Website is not intended for individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that a child has provided us with personal information, we will promptly delete such information. If you believe we have collected information from a child under 13, please contact us immediately.

9. THIRD-PARTY WEBSITES AND SERVICES

Our Website may contain links to third-party websites, including social media platforms (Facebook). This Privacy Policy applies only to our Website. When you access third-party websites, you are subject to their privacy policies. We are not responsible for the privacy practices of third-party websites and encourage you to review their privacy policies before providing information.

10. DO NOT TRACK SIGNALS

Some browsers include a "Do Not Track" feature. Currently, there is no industry standard for interpreting Do Not Track signals. Our Website does not respond to Do Not Track signals. We collect information about your browsing activities as described in this Privacy Policy regardless of Do Not Track settings.

11. INTERNATIONAL DATA TRANSFERS

Our Website is operated in the United States. If you are accessing this Website from outside the United States, please be aware that your information will be transferred to, stored in, and processed in the United States, which may have different data protection laws than your country of residence. By using our Website, you consent to the transfer of your information to the United States.

12. DATA RETENTION

We retain your personal information for as long as necessary to provide our services and for legitimate business purposes:

• Service Records: Maintained for the duration of our business relationship and as required by law (typically 5-7 years).
• Marketing Data: Retained until you unsubscribe from our mailing list.
• Website Analytics: Automatically deleted after a specified period (typically 26 months).
• Legal Holds: Retained if required by law or litigation.

When information is no longer needed, we will securely delete or anonymize it.

13. FINANCING INFORMATION

When you apply for financing through Wisetack:

• Your information is subject to Wisetack's privacy policy and terms of service.
• We will not retain your financial information after the financing process is complete.
• You should review Wisetack's privacy policy for information about how they handle your data.

14. CONTACT US FOR PRIVACY MATTERS

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about our privacy practices, please contact us:

Magic A/C & Heating

Mailing Address: New Braunfels, TX

Email: magic.ac.heating@gmail.com

Phone: 409-988-8463 or 210-381-3670

Hours: Open 24/7 (please allow 24-48 hours for email response)

15. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. The "Effective Date" at the top of this policy indicates when it was last revised. We will notify you of material changes by:

• Posting the updated policy on our Website
• Updating the "Effective Date"
• Sending you an email notification (for material changes)
• Requesting your consent if required by law

Your continued use of the Website following the posting of changes constitutes your acceptance of the updated Privacy Policy.

16. ADDITIONAL INFORMATION

16.1 Testimonials and Reviews

If you submit a testimonial, review, or testimonial about our services, we may publish it on our Website and marketing materials (with or without your name, depending on your preferences). By submitting a testimonial, you grant us permission to use it in accordance with this Privacy Policy.

16.2 Social Media

We maintain a presence on Facebook. When you interact with our Facebook page, you are subject to Facebook's terms of service and privacy policy. We encourage you to review Facebook's policies regarding data collection and use.

16.3 Accessibility

We strive to make our Website accessible to individuals with disabilities. If you experience difficulty accessing our Website or privacy-related features, please contact us at magic.ac.heating@gmail.com.

17. GOVERNING LAW

This Privacy Policy is governed by and construed in accordance with the laws of the State of Texas, United States, without regard to its conflict of law provisions. You agree to submit to the exclusive jurisdiction of the courts located in Texas.

18. SEVERABILITY

If any provision of this Privacy Policy is found to be invalid or unenforceable, that provision will be modified to the minimum extent necessary to make it valid and enforceable, and the remaining provisions will remain in full force and effect.

END OF PRIVACY POLICY

ACKNOWLEDGMENT

By using the Website at https://magicacandheating.com, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with this Privacy Policy, please do not use the Website.

Last Updated: February 11, 2026